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Lectrix EV is an electric mobility arm of the SAR Group aspires to create its own niche in the two-wheeler segment. According to the latest information, the company wants to offer a diverse portfolio across the range of 2Ws and 3Ws to cater to different customers.
Lectrix EV to invest INR 100 crore in FY25
Lectrix EV first EV ‘Eco’ was priced at INR 50,000 and has sold over 1K units till now, told, Pritesh Talwar, President - EV Business at Lectrix EV to ETAuto. Talwar is optimistic about creating its name in the 2W market as he believes there is enough space to sustain and create a brand image for multiple companies. "We want to create our own niche in the market and we feel that there is enough space in this market.
At least around eight to nine players exist in the market. And we are here to establish our own niche." The company is planning to launch its new 2W model pre-Diwali and one post-Diwali. "So it's a completely different line of series we are going to launch and its USP is going to be the range and the performance," said Talwar while talking about the pre-Diwali launch of the e-scooter. The vehicle's expected price range is from INR 90,000 to INR 1.2 Lakh.
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